Here at Notes On Sound we’ve been following the rise of 20-year-old Londoner Amber Bain and her project The Japanese House closely. Eight months ago when she released her first enigmatic track ‘Still,’ closely followed by a debut collection, Pools To Bathe In, it was obvious that Bain was going to be filling a void between the minimalism of James Blake and the grandeur of Lana Del Rey.
In the run up to the release of her next EP, Clean, Bain has released the hypnotic video to her latest single ‘Sugar Pill.’ Set around a funfair at night, with a swathe of neon streaks bathing the lens, Bain dances and practices some mild contortionism for an unfocused camera. The result is a video that captures the sweet spot between the cinematic and the surreal almost as well as Bain’s music.
You can watch the video for ‘Sugar Pill’ below. Clean is out on 6th November via Dirty Hit Records.